[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
617 items found for product update
By Giles PalmerJul 3 2008
...Corporations, organisations, companies, services, products, ranges, people, news items are real entities. A brand, on the other hand, is a symbolic concept used to group all the related information under one umbrella. The definition from Wikipedia makes the above point more clear: “A brand is a symbo...
By Giles PalmerApr 3 2011
...ikes are Sysomos’s announcement of their Audience product and the acquisition of Scout Labs by Lithium Technologies. What about the quality of the new customers that an acquisition brings? Does teaming up with a more established business help? I’m not convinced. We have a good number of FTSE 100 cust...
By Bryan TookeyNov 12 2010
...at people are saying about a particular brand, or product, or person, or topic. For now, let’s say that you are interested in Superdry (the clothing company). Before finding out what people are saying about Superdry, you should ask yourself: are people talking about it at all? Here is how to find out...
By Fabrice RetkowskyNov 19 2010
...ed to the competition? As you monitor a brand (or product, person, etc), you probably want to compare it with some of its competitors. As an example, let’s assume that you are interested in Brandwatch’s home town of Brighton (England). We can try and compare it with the neighbouring towns of Lewes an...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
